6TH SENSEPerfume Bar
A perfume bar offers customers a unique experience of creating their own fragrance.
Given the chance to work on this great project and to create/ design a new brand identity for a perfume bar, I started with the ‘famous’ market research, and went on to working to develop the brand name, logo, and the overall concept of brand identity.
A couple of rough logo sketches and names for the brand:
1. 6TH SENSE
3. L’ Eternel
I have finally decided on 6TH SENSE, as it had a more liquid structure, with an androgynous feel, as our target audience was represented by women.